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Panasonic eyes Asian nation, Africa to boost market share


The company seeks to faucet new markets for its smartphones, bulk of that square measure presently sold  domestically.



New Delhi: Panasonic Asian nation is trying to enter Asian nation similarly as African nations like Kenya and African nation because it seeks to faucet new markets for its smartphones, bulk of that square measure presently sold  domestically.

The company, that is exploring a full-fledged producing facility for smartphones in Asian nation, is staring at doubling its head count in code testing, field testing and code development to three hundred folks over successive one year, because it expands manufacture line-up and sales of smartphones.


India is that the international headquarter for Panasonic's quality business, operative because the hub for out of doors markets like Kingdom of Nepal, Sri Lanka, the UAE, Qatar, Bahrain, Oman, Saudi Arabia and Egypt, among others.

India accounts for the maximum amount as ninety per cent of the quality sales, however the corporate says state, Nepal and Kingdom of Saudi Arabia too ar shaping up well. "We can enter Asian nation market by September-October this year. we'll conjointly expand on the far side Republic of South Africa, wherever we have a tendency to ar presently gift, to different countries in Africa like African nation, Nigeria, Republic of Ghana by an identical timeframe.

In effect, the share of outside-India markets, that contribute concerning ten per cent to our overall quality revenue, can rise to thirty per cent by fiscal-end," Pankaj amphibian genus, Business Head - quality Division, Panasonic India told PTI.
He aforementioned by ensuing business finish, the corporate would target a 50-50 revenue magnitude relation for India and overseas market. Commenting on the business potential of African markets,

Rana aforementioned the corporate plans to start out smartphone sales all told fifty four countries within the world's second-largest and  second-most-populous continent.


"African continent is that the next massive marketplace for U.S.A. not just for mobile business however at a gaggle level, too. we tend to hope to be all told fifty four African countries within the next one year. however continent market is totally different from the remainder as a number of the countries have operator-driven models and a few area unit open channel markets.

Moreover, due to 4G and future Evolution (LTE) merchandise, the band demand in these markets may be terribly difficult," he identified. Last commercial enterprise, the corporate clocked Rs one,200 large integer revenue from quality business and, in unit terms, the phone sales stood at one.5 million.

For 2016-17, the corporate has already expressed that it's hopeful of duration revenues of concerning Rs three,000 crore, beyond the antecedently targeted Rs two,500 crore. Citing the requirement for market differentiation, he aforementioned since Republic of Uganda, African country and Nigeria all treat totally different frequency bands as do Asian country and Kingdom of Saudi Arabia, there was a necessity to own 2-3 sets of phones for identical product.

Panasonic's code and R&D capabilities for quality business area unit based mostly in Vietnam, Japan and Asian country. it's R&D base in Vietnam, safety and dependability centre in Japan, and code testing, field testing and code development operations in Gurgaon and Bengaluru, in India.

"In India, we've one hundred fifty engineers, solely in quality business. With growth of product line-up and sales, it's going to head to three hundred individuals within the next one year," amphibian genus identified.

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