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Apple is Shifting the Focus of its Secret Car Project


Apple’s initial efforts to design its own car have suffered from management turnover and technical delays, say reports.


Apple might not become associate degree car maker, however, it still needs to develop its own self-driving technology.



The iPhone-maker’s automotive project, long associate degree secret in Silicon Valley, is shifting to concentrate on making the technology for the associate degree autonomous vehicle that doesn’t need an individual's driver. The new direction apparently doesn’t foreclose the chance that Apple may sometimes build its own car, however, it opens the door to partnering with different automotive firms.

The new stress was confirmed Friday by an individual with information about the project when the new york Times reported  that Apple is “rethinking” its automotive strategy. The person spoke on condition of obscurity as a result of they weren’t approved to debate the project.

Apple had no official comment Friday and has systematically declined to verify its automotive ambitions. however, Elon Musk, the chief govt of electric-car maker Tesla, has aforesaid that Apple has employed many engineers, as well as some from Tesla, to figure on associate degree automotive project. native officers within the San Francisco Bay space say Apple contacted them last year regarding employing a former service base that’s been reborn into associate degree automotive region.

More recently, the NY Times and Bloomberg News have reported  that Apple’s initial efforts to style its own automotive have suffered from management turnover and technical delays. trade consultants say building an automotive is associate degree unbelievably complicated challenge for any company, even one with the engineering artistry of Apple. Automobile manufacture additionally poses additional regulative associate degreed legal problems than building an iPhone or a laptop.

But the technical school trade has more and more ventured into the automotive sector, wherever Apple, Google, and different corporations area unit competitors to develop software package which will facilitate manage a minimum of the data and amusement systems within today’s vehicles. Google has created no secret that it’s additionally performing on self-driving technology, however, says that it's additionally possible to partner with a longtime car maker.

Analysts say technical school firms wish to be concerned in cars as a result of they require individuals to stay victimization their product and services, even whereas driving. Meanwhile, most of the leading automakers have opened analysis labs in the geographical area, partially to figure on the software package and also the physical systems as well as sensors and different elements that area unit required for autonomous driving.


Uber, the large ride-sharing company, has additionally employed consultants in artificial intelligence and has begun testing cars with self-driving capabilities.


Read : Apple Earnings See Drop Again

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